The emblem is designed to sensibly harmonize the three core elements of table tennis, Gangneung, and nature.
The round shape at the top symbolizes the sunrise over the East Sea, a representative natural scenery of Gangneung.
The horizontally arranged curves below express the trajectory of a table tennis ball, capturing the dynamics and flow of the match.
The overall shape resembles a table tennis paddle, clearly conveying the identity of a sports event.
The bottom part features a pattern inspired by pinecone scales, representing the local pine trees of Gangneung, adding a refined design touch.
By reflecting both locality and symbolism, this emblem harmoniously expresses the identity of Gangneung and the spirit of a global sports event.
This emblem is a symbolic and aesthetic visual language that weaves together Gangneung's tradition, nature, and the vitality of sports.
Inspired by "Jangjamari," a beloved character from the traditional Gangneung Danoje Festival, the mascots have been reimagined for the global stage.
The design integrates tradition and modernity, culture and sports, symbolizing the international table tennis event held in Gangneung.
The two mascots, the male character "Jangja" and the female character "Gaksi," retain symbolic elements from the Danoje while dynamically wielding table tennis paddles.
"Jangja" is characterized by sparkling eyes like someone in love, a cheerful expression, and a prominent mustache, expressing a playful and unique personality.
"Gaksi" symbolizes excitement and passion for table tennis with her heart-shaped pupils and bright smiling face.
Both characters wear uniforms with leaf decorations on their heads and traditional-pattern-inspired designs, maintaining Gangneung's identity while appealing as global mascots that connect with international audiences.